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Sears Tower name change to become official

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suntimes.com - 282 views    bury it

Known as the Sears Tower since it opened in 1973, the tallest building in the United States is set to change its name to Willis Tower.

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kristenthometz 35 weeks 3 days ago
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But it's questionable whether anyone will call the 1,474-foot building--the city's most famous landmark--anything other than Sears Tower. Sears itself moved out completely in 1992 for Hoffman Estates and then sold its one-time headquarters to a real estate investment group in 2004. The Sears name, regarded as a major marketing tool to attract tenants, was retained by the new owners.

But another Chicago icon today endorsed the name change. "They own the building. They should name it, sure," said Mayor Richard M. Daley. "Sears moved out a long time ago."

From: http://www.chicagobreakingnews.com/2009/03/sears-tower-being-renamed.html

kristenthometz 35 weeks 3 days ago
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Proof that Sears Tower name will stick around:

But in Chicago, say consumers and branding experts, it's just not that simple, because the city's attachment to the building is far more complex than recognizing its economic contribution. This is a city with a deep appreciation of tradition and a healthy ego, where some Chicagoans still mourn the switch from Marshall Field's to Macy's.

kristenthometz 35 weeks 3 days ago
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A glimpse of some public reactions:

ChiBabs 35 weeks 3 days ago
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You got this right - I'll call the W*&^(# tower the day after I shop at Macy's for the 1st time!

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35 weeks ago

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Chicagoans who voted this up

  • AndreFrancisco
  • John Kristoff
  • craignewman
  • LAZ
  • kristenthometz
  • ChiBabs

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