trueslant.com - 32 views
The venerable Peter Shankman came through Chicago last week. For those of you who don’t know of him, he is the marketing mastermind behind HARO (Help a Reporter Out).In less than two years, the website has quickly become the go-to resource for reporters who are on a tight deadline and need sources. (Plus it’s a website that is making money. $1.3 million in 15 months, according to Shankman.)
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