Poor marketing efforts by Forest Preserve District

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With the questionable use of the website address "soclose2you.org" on advertising around the city, along with other odd marketing missteps, one wonders how success is being measured by the Forest Preserve District in their promotional efforts. It seems like poor planning and execution.

Poor marketing efforts by Forest Preserve District

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Thanks for dissecting this ad campaign, Tannerman. I see the posters every day at the Roosevelt stop, and I've always thought they were a tad lame, ineffective and tacky. And bravo for being critical of the site and its name. Good stuff.

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By Tannerman
1 year ago
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