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CPS' Fail Whale Twitter strategy

CPS' Fail Whale Twitter strategy

chitowndailynews.org - 15 weeks ago - 439 views

But CPS’ decision to leverage Twitter is odd, given research that shows teens don’t use the microblogging service.

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Alexander Russo, a blogger who covers CPS on his District 299 blog, tweeted that CPS doesn’t understand that Twitter is not a teen haven: “Chicago tweets ‘back 2 skool’ notices 2 kids & parents . Guess they don’t know kids don’t twttr.” (sic)

It’s a clear dig at CPS, yet CPS diligently re-tweeted Russo’s note,

Blind retweeting is always the biggest sign that a company doesn't understand Twitter. Comes up a lot when people retweet follow fridays that mention them. Doesn't make any sense.

1 points
by qstrian 15 weeks 3 days ago

Teens don't use Twitter? What do you mean?

Teenagers are much more into Facebook and Myspace than Twitter. The average age of Twitter users is actually much older.

AndreFrancisco, agreed. Teens are much more into Facebook and Myspace.

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