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All Together Now

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youtube.com - 641 views    bury it


...a Budweiser commercial (for Ireland, apparently) shot along the CTA -- mostly the Brown Line.

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me3dia 24 weeks 23 hours ago
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Meant to note: via Coudal.

Cool video. Nice to see a beer ad that's not focused on buxom blondes in tight tops or clueless guys trying to figure out how to pick up babes in a bar.

erlanger 24 weeks 20 hours ago
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1
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Go Brown Line!

@HPAdmiral, I agree. You know what I'd like to see more of, when it comes to alcohol ads on TV? I want a return to 80's-style soft-focus booze ads where everyone's drinking in a dark basement after work with poofy hair, wearing sharp suits, and trying to figure out how to take home and date rape. Those were my favorites as a kid.

Looked like a good amount of it was shot on the green line (at least the part of the line between Roosevelt and 35 that's burned into my memory.)

There's some Pink Line in there, too, at 29 seconds as the train crosses the Eisenhower. And I'm thinking there's some fancy editing and maybe some composite images to patch everything together.

I must say, well done.

From that Sun-Times backstory...from a blog referenced in the piece...

[The commercial] was shot over 5 days from an actual train on the metro-rail as it tracked around the city of Chicago.

All in all, the film and crew were on the train for 50 hrs over a 5 day period in temperatures that were often below freezing. All of the actors were outside for up to 10 hrs a day in the freezing temperatures, often in costumes that provided little warmth. As such there was almost an entire crew of people dedicated to keeping the actors warm with blankets, thermoses and portable heaters.

It would've been so cool/random to see the people on the tops of the buildings as you zipped by on the El.

craignewman 23 weeks 6 days ago
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No doubt. If only I weren't sleeping with earbuds jammed in my ears, I might have even noticed it.

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By me3dia 24 weeks ago
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