Month: September 2020

coffee cup

How Starbucks Used Technology to Serve Coffee to the World

Many global brands came from a very small operation, with some even starting from an old garage. Microsoft and Amazon are good examples of such companies that seemed destined for failure but were pole-vaulted to success by a single decision. That pivotal point is often related to technology—business leverage that has changed the course of …

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excavator at the construction site

When Is Renting Equipment a Wise Option for Your Business?

Excavators, skid steers, loaders, lifts, power supplies, trucks, and other equipment are essential to any business. But like any resource or department, they can be streamlined for maximum versatility and efficiency. As the company pores over the balance sheets, it pays to explore and compare the costs of buying and owning equipment against leasing or …

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Sales person

Does Appearance Matter as a Salesperson? Here’s How to Attract Buyers

In the world of sales, a common belief exists that one has to be attractive to persuade prospective buyers. People think that the physical appearance of a salesperson impacts their likelihood of succeeding. And as consumers, we may unconsciously be drawn to a lovely sales staff, too, especially if it’s a cosmetic product we’re looking …

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