Marketing is always a pivotal department in every business. It’s where leads become sales, and products become a part of a brand. Marketing makes a huge difference in today’s modern society. It brings consumers together under one brand, further increasing people’s familiarity with businesses worldwide.
However, the pandemic changed the way we market things. Before, billboards and physical ads could make a difference. In McDonald’s, brochures offering new products and discounts to customers can make a difference. Now, no one is using brochure ads anymore.
Everything went digital. The fear of the pandemic pushed many tech companies to invest billions of dollars into digital marketing. This fear is quite natural because every businessman knew that the pandemic would change the way we market our products forever.
So what trends are shaping digital marketing, and should you follow these trends? Here’s how digital marketing will be in the coming years.
Hybrid Marketing Events
We all know that many physical marketing events have turned digital in fears of losing their loyal consumers. But what we didn’t expect was the rise of hybrid marketing events.
This year, many experts believed that physical marketing events would be a thing of the past, that people would concentrate more on virtual marketing events. In addition, many experts believe that consumers would prefer virtual events once they become mainstream. However, this isn’t the case.
It seems that millions of consumers and clients still enjoy physical events and their interactions with consumers and brands. Some experts attribute this to nostalgia, while others claim that physical events will stay for better or worse. This is why many marketers have formulated hybrid marketing events.
Through the use of live streaming and another tech, it’s possible to now experience marketing events through the comfort of your phone or laptop while also having a chance to experience them live. It’s now up to consumers whether to attend the marketing event or not. Either choice is viable, and they won’t miss much by not be attending in person.
This rift between the want for physical and digital marketing events has pushed hybrid marketing events. It’s practical and convenient, and by the end of the day, it works well in introducing new products into the world.
Growth of Telemarketing
Telemarketing has gained some growth during the pandemic. However, its growth has been found in the field of automation.
Expert analysis has found that telemarketing would become a fully automated job in the coming decade. This means lower costs for marketers and better profits. This makes it one of the most attractive digital marketing options out there right now, and it only grows even more attractive as years pass by.
Telemarketing is growing strong this year. Experts believe that by the end of the decade, outsourced telemarketing services will be the norm among companies that want to fully sell their products. In the same way, it’s the norm for many insurance companies now. More effective strategies will be brought into the limelight, such as automation, making it a great way to convert leads to sales in many small businesses.
A Concentration on Quality Content for SEO
Search engine optimization strategies have changed so much in the last few years. If you checked an SEO strategy just a year ago, chances are, it’s no longer viable. This is because search engines such as Google and Bing are always finding ways to optimize their systems.
Before, many companies would spam blogs with backlinks in hopes of organic traffic reaching them. Google would incentivize them by placing them first on their search engine. However, this isn’t the case anymore. In the coming years, quality is king. Moreover, what’s going to drive this quality is voice search.
The combination of quality content and voice-activated search is something many SEO marketers are trying to figure out today. They are looking into trends into voice search and how to get on the top of these searches. Furthermore, SEO marketers are also looking into new investments such as voice reader software to have more quality content.
If you’re relying on most of your digital marketing on blogs, you must jump into this trend. Invest in voice reader software to make your blogs more attractive to consumers. Additionally, start writing quality blogs that talk about specific topics in your field to ensure that you get on top of a search engine’s leaderboards.
The world of digital marketing is evolving every year. These three are just the tip of the iceberg when it comes to digital marketing’s future. Nonetheless, these three could easily determine the future of many small companies worldwide.